Nonprofit Fundraising & Grant Strategy

Story & Strategy for Nonprofit Revenue Resilience

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Strategic funding support from mission to meaning

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The Funding Gap

Nonprofit Funding hasn’t evolved at the pace of nonprofit work.

Organizations are expected to deliver greater impact with fewer unrestricted dollars, tighter reporting requirements, and growing competition for attention. Many teams are caught in a cycle of chasing grants, responding to donor priorities, and rebuilding the case for support again and again, without a cohesive strategy or capacity to support.

Meanwhile, funders are looking for clarity, confidence, and alignment:

  • A clear understanding of what their support enables

  • Financial transparency without oversimplification

  • A compelling reason to invest beyond narrow windows

There’s a gap between what nonprofits need to say and what funders need to hear.

Nonprofit fundraising • Grant strategy • Grant writing • Institutional fundraising

We provide solutions to close that gap.

We help nonprofits strengthen the story, strategy, and structure behind their fundraising—so grants, donor relationships, and durable support reinforce each other rather than compete.

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Our Approach

  • Story

    We believe funding decisions are human decisions.

    We help organizations articulate their work with clarity, credibility, and purpose— grounded in real outcomes, financial context, and mission truth. 

    We answer the question: How can we strengthen and grow our grant funding?

  • Strategy

    We don’t treat grants as standalone transactions.

    We approach grants within the broader fundraising ecosystem, connecting institutional funding to individual giving, anchor support, and long-term revenue resilience. 

    We answer the question: How do we rise to opportunities?


  • Structure

    Strong funding requires more than good writing.

    We help organizations assess readiness, align internal materials, and design practical systems that make fundraising more effective and less exhausting, so teams can sustain momentum over time.

    We answer the question: What do we need to be funder ready?


  • Stewardship

    We think beyond the award.

    From cultivation to renewal, we help nonprofits approach funders as partners, supporting thoughtful communication, alignment, and long-term relationship building.

    We answer the question: How do we build sustainable partnerships across grants, donors & partners?


What this approach makes possible

  • Leaders gain a clearer understanding of what they’re asking for, who they’re asking, and why it makes sense, reducing uncertainty and internal friction.

  • Outreach and proposals are rooted in shared values, realistic fit, and long-term partnerships.

  • Tools, language, and strategies that organizations can carry forward— strengthening fundraising over time.

  • A shift toward funding that supports the whole organization, not just individual programs.

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Our Services

  • Grant Strategy

    Grant Strategy & Readiness for Nonprofits

    For organizations that want to pursue funding with clarity, not guesswork.

    We can assess alignment, refine positioning, and help identify realistic opportunities so your grant efforts are focused, credible, and worth the investment.

  • Grant Writing

    Grant Writing & Institutional Fundraising Support

    For organizations ready to convert strategy into submissions.

    We can provide high-quality proposal and LOI development grounded in your mission, financial reality, and long-term goals—while supporting tracking, reporting, and funder communication.

  • Grant Storytelling

    Fundraising Story & Strategy Intensives

    For organizations navigating growth, transition, or complexity.

    These focused engagements help clarify your case for support, funding narrative, and strategic priorities, often serving as the foundation for grants, donor conversations, and board alignment.

  • For strategy and writing a $1 million awarded proposal: “You are the best at what you do. Thank you x100,000 for your incredible work. We could never have done this without you!!”

    Sarah P. 

    Corporate Giving Leader

  • “Ashley you are a brilliant writer and the beautiful pieces you’ve created will continue to make an impact. You have always brought a big-picture lens to the work, constantly thinking about how to improve systems and make things better—not just for the team, but for the work itself and our clients.”

    Andrea O.

    Corporate Giving Specialist

  • “Ashley, you are such a force for good. Your ability to connect the dots in any situation, think in systems, and see the big picture is so inspiring, and strategizing with you about how we can grow and build has always been a highlight for me. Most of all, your unwavering commitment to doing right by our clients and communities will leave a lasting imprint on this team.”

    Dana V. 

    Philanthropic Communications Leader

  • “You are a brilliant writer and a powerful collaborator, and I have learned much about our work from reading your donor materials. It's impossible to quantify the positive impact of your efforts upon this organization and our clients.”

    Rachel P.

    Grants & Project Management Specialist

  • For strategy and shaping a $250,000 awarded proposal: “Wow, this is such an excellent proposal. Night and day from where we started. The Program team is going to be thrilled.”

    Foundations & Trusts Director

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Experienced partnership grounded in trust

This experience informs how I work alongside nonprofit leaders today — with respect for complexity, capacity, and long-term sustainability.

Helped secure $500M+ in private-sector funding for work across five continents

Deep experience working alongside nonprofit leaders, program teams, and finance partners

Background spanning global health, humanitarian response, education, and social impact

Organizations I’ve worked with include:

International Rescue Committee

Americares

Columbia University Medical Center

ASPCA

International Rescue Committee Americares Columbia University Medical Center ASPCA

Ashley Robin Cross

Ashley Robin Cross

After more than a decade working across private sector fundraising, donor communications, and strategy, I saw how often organizations were asked to adapt themselves to funding, rather than shaping funding around their mission and values. 

I love helping organizations build funding that matches the strength of their work.  

I bring a thoughtful, collaborative approach to fundraising—combining practical execution with strategic perspective—so organizations can pursue support with confidence and integrity.